Introducing Our New Marketing Communications Assistant

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Hi everyone! My name is Daniel Kim, and I’m very excited to introduce myself as the newest member at JA Canada’s national office. In the role of marketing communications assistant, I look forward to having a hand in a variety of projects on the media and brand marketing side of the organization – this includes the development of this blog! It’s only been about a week since I started but I’ve hit the ground running! I wanted to use my first blog post to share a little bit about myself, and what inspired me to join JA Canada’s fantastic team here in Toronto.

I’ve learned so much already in the past week about JA Canada’s history, organizational structure, its various departments, and the ambitious vision it has moving forward. This is due to the very informative and friendly orientation meetings with everyone here at the office. I want to extend a huge thank you to my fellow colleagues who made me feel welcome and were so patient in answering all my questions! Good timing allowed me to also participate in last week’s JA America Regional Communications meeting and hear about the tremendous work being planned or underway with our fellow global partners. I look forward to working closer with them – and our charters in Canada – in the coming weeks.

I am incredibly moved by JA Canada’s mission statement, which is to “inspire youth and prepare them to succeed in a global economy”. I’m a strong advocate for youth education and in engaging our young leaders to equip them for our ever-changing economy. I have always tried to participate in the advocacy of causes I believe in through volunteer work and extra curricular activities within and outside my local community. Only a week in and I can already see many differences between the private vs. non-profit sector. There are wonderfully creative strategies, visions, and detailed plans in place here at JA Canada to move forward with into the future. But these can only be realized with funding from our generous supporters who believe in our work. I see the unique challenges – and opportunities! – that charities and non-profits across the country face day-to-day.

I share JA Canada’s values and core beliefs in investing in our youth to ensure that they are work ready, entrepreneurial, and financially literate. Our educational programs are based on these 3 pillars in support of our mission statement. And as a university graduate just a few years removed from school, I cannot stress the importance of these pillars and how each have affected my life in some way or form immeasurably as soon as I left the school campus and entered the workforce. Being a professional in the workplace, thinking on your feet, using imagination in your work, and managing a personal budget are important to your career – and your life – no matter where you work or what you do. Whether a student decides to pursue a career in business or not, the lessons and educational values they attain through JA Canada’s programs will help them. There is no doubt about this.

I think one of the wonderful things working in advocacy or working in a non-profit environment is that you put yourself in a situation where you work together with others to realize a clearly stated vision. There is an alignment of goals toward a worthy mission here at JA Canada. You work with a tight-knit group whose values lines up with yours and it no longer seems like work – it becomes a passion.

I am excited to contribute in the effort of JA Canada’s goal, which is to reach one million students per year by 2020. I consider myself lucky to be supporting this effort.

Daniel Kim
Marketing Communications Assistant, JA Canada

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